Hello! I'm Hayley Hackett
About
I'm Hayley Hackett, a brand and packaging designer based in New York City. For more than fifteen years I've helped brands find their voice — from identity and strategy through packaging and brand experience.
My work has landed in whiskey bars in Japan, bodegas in Thailand, supermarkets in Iceland, and plenty of places in between. When I'm not designing, I'm usually hiking or biking somewhere new.
It's where most of my best ideas start.
Experience
I grew up in Arkansas and studied Packaging Design at the Fashion Institute of Technology (FIT). Since then I've spent 10+ years leading brand and packaging work across the CPG world — beauty, pharma, food, and beverage — from early strategy through the details that make a product stand out on the shelf.
Vision
I approach every creative challenge with a fresh but responsible vision, seeking the best voice for the brand, not just the pursuit of beautiful design.
I'm currently open to freelance projects and the right full-time role. If you think I could be a good fit for your next creative challenge, I'd love to hear from you
— reach me at hh@hayleyhackett.com.
